In an effort to present itself as a tech brand that includes more than just mobile devices, Nokia has updated its logo with a streamlined, angular design.
The new Nokia logo was designed in collaboration with the consulting firm Lippincott, as part of a broader strategy for the company to express itself “as a leading B2B innovation leader, recognizing the potential of digital in every industry sector”.
The previous logo design, created in 1979, has been streamlined to be simpler and more angular with slimmer letters. Nokia’s signature dark blue color just got brighter. The diagonal lines of the “K” in the previous arrow-shaped logo were retained in the new logo, but the letter’s upright stem was removed. Removed from the letters “N” and “A” for a modern, weathered look. The shape of the letter “O” has changed from a circular square in the old logo to a circular shape in the new logo.
“Designed as a symbol of collaboration, it is critical for Nokia to realize the rapidly growing potential of networks, unlocking gains in sustainability, productivity and accessibility,” the company said.
With information from APE-MPE
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