May 18, 2024

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87% of young people in the US own an iPhone, double the number in 2012 – iPhone

87% of young people in the US own an iPhone, double the number in 2012 – iPhone

Still Apple services and devices are very popular Among US teens, according to new data from investment firm Piper Sandler.

87% of teens who took part in the company’s survey every six months own an iPhone. 88% of teens also estimate that the iPhone will be their next mobile phone. Over the past decade, the number of teen iPhone owners has doubled. In 2012 for example, 40% of teens in the US had an iPhone at their disposal.

Piper Sandler argues that the high use of the iPhone among teenagers also reflects their positive attitude towards Apple services and the healthy renewal cycle of the American company’s products.

“We believe that both the increased prevalence and the intent of young people to buy iPhones in the future) are very important factors as the luxury smartphone market matures. Moreover, the trends are encouraging as the company continues to introduce new iPhone models, which can provide a significant renewal of the product cycle. We believe That these positive trends could also be a catalyst for further growth in its services as Apple’s hardware install base continues to grow,” notes Piper Sandler in her report.

However, the Apple Watch is less popular, with only 31% of teens owning Apple wearables. Despite this, the Apple Watch is the most popular smartwatch among teens. 36.8% of teens report owning a smartwatch, so only 5.8% own a non-Apple Watch smartwatch.

Piper Sandler has been conducting such research for more than a decade. In its most recent report, 14,500 teens with an average age of 15.8 years from 47 US states participated.

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