Fiat has made a strategic decision to remove gray from its available model range, explains Olivier François, Chief Brand Officer and Chief Marketing Officer of the Stellantis Group.
From June 2023, Fiat cars painted in this color will no longer be produced, because the world “doesn’t need any more gray cars.”
He even explains it while sitting in the driver’s seat of a FIAT 600e that “dives” into a huge orange tank, starring in a 1’50” movie.
Its appeal was so impressive that it surpassed 10 million views on YouTube in just 3 months, while the entire project ended with the slogan: “Italy, land of colours. Fiat, brand of colours”.
The movie’s name is “No more grey” and was created by Leo Burnett Agency while production was handled by Twister Film.
He was nominated for the Art Directors Club Italiano Awards – an organization for the quality and creativity of advertising in Italy – where he received three awards: first place in the “Corporate Communications” category, second place in the “Films” category, and third place in the “Corporate Communications” category. “Social/Digital Relationships”.
behind its new strategy Fiat The brand’s decision to uphold the youthful, fun-loving, universal character embraced by all its models, starting with the 500 hybrid And Panda hybridIt is ready for delivery and comes with a bonus of 1,200 euros thanks to the promotion A prefix meaning environment Bonus.
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