Ruin at Google with layoffs and executive departures.
Market it technology Still in a state of turmoil and Google It is the next big company in the industry to move forward with mass layoffs.
The hardware sector is taking a hard hit, as Google is laying off hundreds of employees, especially those who worked in the field of augmented reality (AR).
As 9to5Google points out, Fitbit's founders, James Park and Eric Friedman, will be leaving the company at the same time (amid the debacle), along with several other senior executives.
Google acquired Fitbit in November 2019 for $2.1 billion.
Google representatives told the media that they will continue to support consumers who have purchased a Fitbit product and develop products that take advantage of the company's technologies.
As far as the augmented reality field is concerned, things have probably been set, with the recent departure of the heads of the field and the termination of Project Iris, which was an innovative set of augmented reality glasses.
In fact, the co-founder of North, the augmented reality glasses company that Google acquired in 2020, said last June that he had also left his position.
“Avid problem solver. Extreme social media junkie. Beer buff. Coffee guru. Internet geek. Travel ninja.”