April 13, 2024

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Phil Spencer: Our goal is not to eliminate retail toys

Phil Spencer: Our goal is not to eliminate retail toys

Recently, there has been a lot of speculation and discussion on this topic Microsoft She intends to leave retail and focus on an exclusively digital future with X-Box Their keyboards.

It all started a few months ago, in the context of Microsoft's legal battle over the acquisition of Activision Blizzard, the American giant's plans to update the Xbox Series reproduce physical copies of games; A few weeks ago, fears that Microsoft was pursuing a future devoid of physical games came back to the fore when the company announced that Senua's Saga: Hellblade II, one of Xbox Game Studios' most anticipated releases, would be coming exclusively to digital. Now, similar news has come to the limelight.

The icing on the cake after all of this was the revelation that with the company's recent wave of mass layoffs, the departments responsible for releasing Xbox games for retail were particularly affected.

Now, after all this, the head of Microsoft's gaming division, Phil Spencer, came once and for all to make clear what to expect. Specifically, in Grant's interview Game fileSpencer explained that Microsoft will follow up with consumers, stressing:

We support physical media, but there is no need to promote it out of proportion to customer demand.

We release games in both physical and digital formats, and we only keep track of what customers do. I believe our mission at Xbox Management is to deliver the things that the majority of customers want. Currently, the majority of our customers purchase games digitally.

Gaming consoles became the last consumer electronic device to contain a disc drive. This is a real problem, both in terms of the number of companies making the discs and the costs associated with them.

However, I will mention that our strategy does not depend on the world becoming completely digital. Eliminating physical games is not part of our strategy.