February 22, 2024

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Samsung: Artificial intelligence is the star of the new device series

Samsung: Artificial intelligence is the star of the new device series

Samsung Electronics Co., Ltd. officially unveiled the next generation of its smart mobile phones supported by artificial intelligence services, with management calling them “phones of the future.”

On the occasion of the presentation of the new series, Samsung management, in reference to the Greek market, emphasized that: “A Greek only changes his mobile phone every 3 years, and chooses more premium models.”

Speaking again about the Greek market, it was confirmed that 2023 was a good year for the world of mobile phones, as the value of sales increased by 15%. Last year the mobile device market was worth 800 million euros, while it is estimated that in the year just ended, about 2 million units of mobile devices were sold.

Official launch

On the occasion of the official presentation of the new series of high-end Samsung Galaxy S24 phones, with the use of artificial intelligence, the services it offers are enriched with new services, such as intelligent translations of texts and calls in supported languages ​​(in the first phase, Greek), maximizing creative freedom through the ProVisual Engine toolkit from Galaxy and introducing a new way to search that will change the way Galaxy users discover the world around them.

More specifically, the AI ​​built into Samsung's keyboard can translate messages, emails, and other texts in real-time into 13 supported languages.

As they said: “The new Galaxy S series heralds an era that will change the way mobile devices empower users.”

Management expectations

At the official international launch, TM Roh, President and Head of Mobile Experience at Samsung Electronics, commented: “The Galaxy S24 series is disrupting the way we connect with the world and represents the next decade of mobile innovation.”

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“The Galaxy S24 series devices, along with Google’s Pixel series, represent the dawn of AI consumption in smartphones,” Ben Wood, principal analyst at CCS Insight, told CNBC. “This is a trend that will be replicated by all smartphone manufacturers, including Apple, as they increasingly add an increasing number of AI capabilities to their new devices.”