May 30, 2023

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Apple had to reveal how many users it has in Europe

New legislation (the Digital Services Act) of the European Union forced Apple to disclose for the first time the number of monthly active users of the App Store in Europe. even according to documents submitted Apple, its App Store iOS happened 101 million usersWhile the iPadOS App Store comes in second with 23 million users. This means that there are 101 million iPhones in Europe, of course much more than iPads. However, 23 million discs is still an impressive number.

The macOS App Store with 6 million users and the tvOS App Store with 1 million users complete the list. watchOS, Apple Books, and a subscription to Podcasts all have less than 1 million users.

The new DSA lists technology platforms with more than 45 million users as Very Large Online Platforms (VLOPs), requiring them to turn over critical data to researchers to determine how online risks are evolving. So far, 19 platforms have joined the VLOPs, including Facebook, Twitter, TikTok, and Amazon.

Apple, despite being asked to disclose only iOS numbers, has decided to hand over the numbers for all platforms voluntarily.

Apple intends, on a completely voluntary basis, to comply and submit every available version of the App Store (including those that do not meet the definition of a VLOP) with DSA’s existing demand for VLOPs, because the DSA’s goals are consistent with Apple’s goal to protect consumers from illegal content.

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