“Barbie”: Greta Gerwig Makes History at the US Box Office

the Greta Gerwig Make history at the box office with collections $155 million as her new movieBarbieIt was a huge hit in its first weekend in US theaters. In fact, it was the biggest film “opening” ever for a female director.

Prior to “Barbie,” the highest-grossing movie of 2019 with $153 million was Marvel Studios’ “Captain Marvel,” directed by Anna Bodine and Ryan Fleck. Even today, Patty Jenkins’ Wonder Woman holds the record for a film directed entirely by a woman, grossing $103 million in its 2017 debut.

Last week was one of the most important in America in terms of cinema attendance, as the historical drama “Oppenheimer” was released alongside “Barbie”. This has led to marketing people and fans alike “bending over” to the “Barbenheimer” effect (a term derived from the fact that the films are shown on the same day). “Oppenheimer” collected $80.5 million in its opening weekend. Thanks to these two films, cinemas saw their box office recover for the first time since the pandemic.

“Barbie has evolved into a movie — the zeitgeist,” said David Gross, owner of Franchise Entertainment Research, an entertainment consulting firm. “The excitement is real.”

The film was beloved by critics (it has a score of 90% on the website dedicated to movie reviews, information, and news, Rotten Tomatoes) and audiences alike. According to metrics published by Variety, the first wave of viewers was 65% female.

The Barbie movie cost $145 million, not including the massive promotional campaign that encouraged the film before it even opened in theaters. Oscar-nominated Gergowick (“Lady Bird,” “Little Women”) co-wrote the screenplay with her husband and director Noah Baubach (“Francis Ha,” “Marriage Story,” “White Noise”).

the Margot Robbie And Ryan Gosling They sparkle as your typical Barbie and Ken dolls. The two will leave the world of Barbieland on a mission to discover themselves in the real world. The film also stars Issa Rae, Dua Lipa, Michael Cera, Helen Mirren, Will Ferrell, and more.

With information from Variety