Marilyn Monroe: Hollywood's greatest legend “comes back” through artificial intelligence

More than 60 years after her death Marlin Monroe It is reinventing itself with the help of artificial intelligence and will make its debut on Friday 9/3 at the South by Southwest technology conference in Austin, Texas.

Appearing across a computer screen wearing a black turtleneck sweater and her signature blonde haircut, the digital doppelgänger of the famous actress will speak in her familiar voice, with the ability to express emotions such as smiling in response to a compliment.

In a recent quiz, digital Marilyn talked about her favorite role as Sugar in the 1959 comedy Some Like It Hot, pausing and giving a thoughtful look before offering her answers.

She said she found the sexy, vulnerable character “a challenging role, but also rewarding.” He also recommended other comedies, such as the 1953 film Men Prefer Blondes.

Digital Marilyn was created by Soul Machines artificial intelligence Which specializes in creating realistic digital humans, in partnership with Authentic Brands Group. The marketing company owns a range of trademarks, including the rights to Monroe's image, as well as other deceased celebrities.

“Every time I talk to Marilyn, I feel special,” said Greg Cross, CEO and co-founder of Soul Machines.

“You feel like you have a good relationship with an idol,” he said characteristically.

Soul Machines will unveil the digital character Marilyn at an event hosted by The Information, where attendees will have the opportunity to interact with the character. Cross said he hopes the show will spark discussions about using the character as a brand ambassador.

*With information from Reuters