The new feature gives subscribers the option to choose between three sizes — small, medium, and large — as well as four styles/colors that include the default option of white text, Drop Shadow (white text with a black background), Light (black text with a white background) and Contrast (yellow text with a background). black). The update will be rolled out globally to users of the Netflix app for smart TVs in the coming days.
Previously, Netflix subscribers only had access to these subtitle size, caption, and style options through the web version. So this is a welcome update for those who connect to the service via Smart TV. This is particularly because streaming Netflix content on big screens such as smart TVs and game consoles will account for 77% of global content consumption in the first quarter of 2022, according to data analytics firm Conviva. It’s worth noting that 80% of Americans said they’d be more likely to finish watching a video if captions were available, according to a 2019 study by Verizon Media and Publicis Media.
Although it may seem like a small upgrade, more styles, additional fonts, sizes and colors for subtitles can greatly improve your viewing experience. For example, finding the right size and style of subtitles can make all the difference for visually impaired, deaf, and hearing impaired viewers. Note that Netflix already has a select number of titles with SDH subtitles. Subtitles and captions are also useful for viewers who may not understand the language.
There are many streaming services that allow users to change the size and style of subtitles, including Prime Video, Hulu, Disney+, HBO Max, Paramount+, Peacock, Discovery+, and more.
Netflix’s new update comes nearly a year after the popular video streaming service launched audio description and subtitles, and features more than 11,000 hours of descriptive audio in more than 30 languages.
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