April 24, 2024

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Nikon acquired the American company RED – Nikon

Nikon acquired the American company RED – Nikon

Nikon Sold RED Digital Cinema, the company founded by Jim Jannard (also founder of Oakley Opticals);

RED is best known for its “folding” digital cinema cameras used by famous directors Thousands of projects (e.g. The Killer by David Fincher, The Tree of Life by Terrence Malick, The Reverent by Alejandro G. Iñárritu, The Martian by Ridley Scott) Such as RED One 4K and V-Raptor

Unfortunately, the exact terms of the deal have not been announced – you can read them here advertisement Nikon itself – but it was understood that RED would be wholly owned by Nikon and would be a subsidiary of Nikon.

Through this deal, Nikon hopes to expand into the professional digital cinema camera market, building on RED's “knowledge of cinema cameras, including unique image compression technology and color science.” RED, in turn, points out that its camera models have been used in countless major motion pictures (including several Marvel and Disney films such as Guardians of The Galaxy Vol.3 and Captain Marvel), documentaries (Planet Earth II) and television series (Mindhunter, Peaky Blinders, The Queen's Gambit, Squid Game, etc.).

RED President Jared Land announced the news on Instagram with a photo accompanied by the caption, “Heh heh…”.

Founded in 2005, RED currently has approximately 220 employees, according to a Nikon announcement, and is headquartered in Foothill Ranch, California. Jared Land shared the following in a press release he posted On his Facebook page: “This acquisition represents an important milestone for Nikon as it combines its rich heritage in professional and commercial photography with RED's innovative capability. Together, Nikon and RED are poised to redefine the professional digital cinema camera market, promising an exciting future of product development that will continue to push the boundaries of what is possible.” In film and video production.

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The acquisition announcement comes less than a year after RED's lawsuit against Nikon for infringement of its video compression patents was dismissed. In 2022, RED filed a lawsuit against Nikon alleging that the Japanese company copied its data compression technology in a custom firmware update for the Z9. Nikon responded by challenging the legality of RED's patents, and the case was ultimately dismissed last April.

Although it is best known for its digital cinema cameras, in 2018 it tried to expand into the smartphone camera market by launching the RED Hydrogen One as well. The phone featured a 3D display and support for “standard add-ons,” as was the case with its cameras, but it proved a failure and the company ended the project after a year.

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