It’s Peele’s third film in a row to open at number one at the North American box office and the largest domestic opening for an original screenplay since 2019, “Us,” Peele’s last film, according to the studio.
Despite the film’s ambiguous plot, “Noob” was one of the most anticipated films of the year, so its opening was a bit lackluster. However, it’s still going strong considering that the film has an R rating, isn’t associated with a brand or sequel and has a relatively modest $68 million production budget.
Dergarabedian also noted that there’s really no competition in the coming weeks, which could be good news for future ticket sales.
The reason “no” does not do more could be due to a myriad of reasons. For starters, Peele’s films are – while entertaining – reliable brain teasers. This may leave some viewers perplexed rather than delighted, which explains CinemaScore “B”.
Also, the marketing around “Nope” has been very vague and this has led to more people worrying about diving this weekend. This is especially the case at the moment when inflation is rising and the public is being cautious about how they spend their money.
All in all, the opening of “Nope” was within expectations and would become another win for Peele and Universal.
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