Finally, Prime Video has received a much-needed redesign.
Starting Monday and rolling out worldwide this summer, Amazon Prime members will discover a completely overhauled user experience across connected living room devices (like Apple TV and Fire TV) as well as the Android app, with changes to iOS and Web “to follow.”
Amazon hopes that the new user interface, consisting of several major upgrades, will make it easier for customers to find the content they love, starting with Simplified navigation menu. The vertical sidebar, which should look familiar to anyone with a Netflix, Disney+, or HBO Max subscription, consists of six primary pages: Find, Home, Store, Live TV, Free with Ads, and My Stuff. The You find The page promises a simplified search experience that gives you the option to “search for a specific title,” “Explore different genres and collections,” or “Filter results by genre or 4K UHD.”
In addition, new sub-navigation options will allow users to browse by content or display type: in residence The page – which now houses a convenient “continuous watching” row and top 10 carousel – customers can switch between movies, TV shows and sports. Sports A new landing page will open that Amazon describes as a “cinematic experience with dedicated carousels featuring the leagues and teams that interest you.” (This special upgrade was necessary prior to arrival Thursday night football.)
The a store At the same time, the page distinguishes between channels (also known as subscriptions to third-party broadcasting programs, such as AMC +, Paramount +, and Starz) and “rent or buy” (for example, titles available for an additional cost).
Are you a fan of Prime Video’s redesign? Check out additional screenshots below, then hit the comments with your first impressions of the new user experience.
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