May 4, 2024

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The car manufacturer is selling its products to save itself – a discount of 21,000 euros on its models

The car manufacturer is selling its products to save itself – a discount of 21,000 euros on its models

With its back to the wall stands this car manufacturer, which sells its models at a discount of more than 20 thousand euros and on European soil.

The road is not paved with rose petals for all manufacturers of purely electric models, even if they come from the other side of the Atlantic and specifically the USA.

The reason why Fisker was founded in 2016 by Danish automobile designer and businessman Henrik Fiskerwhich has to solve a series of problems that have brought it so close to special management status that it seems powerless to handle it.

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The American startup has seen its share price actually decline over the past three years, and from a high of €26.26 in February 2021, it is today trading at…€0.018.

The most important problem facing Fisker, which in turn magnifies all the other problems of the Americans, is the cancellation of orders it has received.

Order cancellations that occur due to the company's inability to meet demand for its models in a reasonable period of time are the largest contributor In light of the lack of liquidity it faces, and according to the leaked data, it exceeds 40 thousand.

In order to survive, Fisker embarked on a courageous and impressive reduction in the price of the ocean 39% and reduced the price of its all-electric model to just over 23,000 euros in the United States.

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Fisker ocean

Now this significant discount on the Ocean price is also moving to European markets where Fisker operates, such as Germany and Austria. So regardless of version and equipment level From its model with a 106.5 kWh battery, there is a price reduction of about 20,000 euros..

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The above means that while the price of the Ocean in the Ultra version with 475 hp was its price a week ago Originally priced at €61,160, now anyone can get it for just over €41,000..

The price cut is the same as for the richer Extreme equipment version which cost 65,500 euros a few days ago and Now its price is “only” 45,600 euros..

Even if the price of Fisker Ocean now looks like a real bargain, it is really questionable whether the necessary volume of buyers will be found to keep the American company alive, given that As an investment, buying an electric Ocean doesn't make a lot of sense, when Special Press SUV reviews are negative.

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