from the moment it Tim Cook He became the CEO of Apple, and worked to create his own legend. However, this in no way stopped him from continuing to like him His predecessor, Steve JobsAnd copy some of his working methods.
When I became CEO, I knew I couldn’t be Steve. I don’t think anyone can. I think he was someone born once in a hundred years, real in every way. So what I had to do was be The best version of myself62-year-old Cook admits in an interview with GQ.
The fact that he pushed himself to be the best version of himself, of course, doesn’t mean he didn’t “borrow” some elements from Jobs’ entrepreneurial and leadership style. Cook, in particular, says what he liked most about his fellow travelers at Apple’s vision was how Everyone at Apple is held to the same high standards and expectationsWhether they work in marketing, technology, or any other department.
“What I loved about him was that he didn’t expect innovation from just one team in the company or creativity from another. I got it from everyone in the company for everything,” Cook says, and it’s something he’s personally experienced.
Before taking over as CEO of Apple in 2011, he oversaw global operations and sales, a role in which he was expected to be resourceful.
“We tried to be innovative and inventive on the operational part, as we were elsewhere. We had to be basic in order to make the products that we designed.”
This mentality helped Cook on Gain criticswho he deemed unsuitable for Jobs’ position when he eventually rose to CEO.
Under his leadership, Apple has grown into a multi-billion-dollar company, with Cook spearheading the launch of the AirPods, the Apple Watch, and the M1 processor, the next-generation chip used in most of the company’s new products, while expanding into new ones. Services through Apple TV +.
As he said in a previous interview, he could not have driven such a cutting-edge technology without absorbing the lessons of his predecessor. “He was by far the best teacher I’ve ever had. The lessons he taught me live on, not just in me, but in all the people who work for Apple.
He, as CEO, still observes some of the habits that Jobs established, such as Meeting every Monday at 9 am. But it does not Nostalgia for the past, says GQ. “We’re not looking too far into the past. We’re focused on the future and trying to feel like we’re at that early stage where you can dream and have big ideas that aren’t bounded by the past one way or the other.”
Source: CNBC
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