December 9, 2023

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Former PlayStation chief on Activision takeover: ‘Now is the hard part’

Former PlayStation chief on Activision takeover: ‘Now is the hard part’

A few days ago Microsoft completed its acquisition Activision Blizzardafter nearly two years of obstacles and confrontations with relevant regulators in the United States and the United Kingdom.

This is the largest merger ever in gaming history, with the deal value exceeding $69 billion. Somehow, some commercial and landmark IPs in history have passed into the portfolio of the American giant, such as Call of Duty, Diablo, Warcraft, Crash Bandicoot, Tony Hawk, etc. However, now begins the “hardest” part according to his former boss Play Station.

Let’s go into details, sir Shawn Layden He made a very interesting comment. In case you need a refresher, Layden was president of Sony Computer Entertainment America from 2014 to 2018, then focused solely on Worldwide Studios for a year before leaving the company in September 2019. With Layden at the helm, PlayStation made history in The PS4 generation, launched countless highly successful experiences and with the console approaching the record set by the PS2.

So what did Shawn Layden say about Microsoft’s acquisition of Activision Blizzard? In response to a post by journalist Ryan McCaffrey on Channel X, which suggested that the real work for Xbox starts now, the former PlayStation boss agreed. As the industry expert pointed out, now is the hard part, since Getting a company is easy, but integrating it seamlessly into your workforce is “ten times” more difficult.

In more detail, he said:

Believe it or not, acquisition is the easy part.

Difficulty level:

Integration is 10 times harder than acquisition.

For the record, while Shawn Layden was president of SIE Worldwide Studios, now known as PlayStation Studios, the company acquired Insomniac Games, which turned out to be a huge move in practice, as the studio had already released two excellent games in its generation. PS5, while Marvel’s Spider-Man 2 is just days away.

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