the Old tech phoneslong-awaited among millions of users worldwide, is seeing growing sales in the United States.
Companies like HMD Global, the Finnish manufacturer of Nokia, still sell millions of devices identical to the ones the world used in the early 2000s. That is, the sales relate to so-called “feature phones,” which are traditional cell phones with a foldable or sliding screen that contain additional features such as GPS or hotspot.
“I think you can see it in certain groups of Gen Z who are tired of screens. They don’t know what’s going on with mental health and are trying to curtail it,” says Jose Briones, influencer and moderator of the subreddit r/dumbphones.
In the US, the older generation in particular has seen a huge increase in sales, with HMD Global selling thousands each month.
in 2022, Almost 80% of sales Of the alleged feature phones came from the Middle East, Africa and India, according to Counterpoint Research data. However, this trend in sales is shifting, eg Some of America’s youth are reverting to, or switching to, older technology cell phoneswithout a touch screen, GPS, Wi-Fi, Internet, as well as the countless functions of today’s expensive bulky ones.
“In North America, the market for these products has remained relatively stable. But I could see it rising by 5% over the next five years, if nothing else, based on prevailing public health concerns,” says Patrick Moorhead, managing director of Moor Insights and strategy.
Somehow, there are plenty of YouTube influencers touting the virtues of old phones, while companies like Punkt and Light are seizing the moment, making new devices with…the past in mind, targeting everyone.They would like to spend less time on their phones and on social media.
“What we’re trying to do with Phone Light is not create a new phone with old technology, but make a phone with a purpose, a phone that’s distinct, simple, not inherently anti-tech. But it’s all about making a conscious decision about how and when to use the aspects of technology that add quality to your life,” says Joe Hollier, co-founder of Light.
Source: CNBC
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