In the remaining countries where it is available, a price drop for the premium VR headset will occur on March 15th.
Meta will also drop the price of the 256GB version of the Quest 2 headset from $499.99 to $429.99. The price reduction for the cheapest headset will take effect on March 5 in all markets.
According to Meta CEO Mark Zuckerberg, the new pricing will help “draw more people into virtual reality.” In a company roadmap leaked by The Verge earlier this week, Meta is said to be planning to launch a next-generation Quest 3 later this year that will be “twice as thin, at least twice as powerful, and cost a little more than the $400 Quest.” 2.”
Speaking at an internal presentation earlier this week, VR Vice President of Meta Mark Rabkin acknowledged that engagement with the Quest 2 Meta wasn’t at the level the company wanted. “Right now, we’re in the third year of Quest 2,” Rabkin told the staff. “Unfortunately, the upcoming young populations, the people who bought them last Christmas, are not as enthusiastic” or as committed as “those who bought them earlier.”
While Mark Zuckerberg has made a big bet that the Metaverse will be the next big step in technology, the company’s shift toward this uncertain future has turned out to be very costly. The Meta Reality Labs division makes huge amounts of money every quarter and lost a total of $13.72 billion in 2022.
Meta managed to become an early leader in the VR market thanks to its acquisition of Oculus in 2014. However, Apple is expected to enter the fray later this year with its first mixed reality headset that allows users to switch between augmented and virtual reality.
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